MADARA Retinol Alternative Plant-Powered Day Cream is rejuvenating retinol alternative moisturizer delivers intense skin hydration and targets all visible signs of premature ageing, including uneven skin texture, wrinkles, fine lines and loss of elasticity. Balances the complexion and promotes a healthy skin radiance day till night. This luxurious moisturiser absorbs into the skin instantly to provide deep hydration and long-term care. Boosted by a synergistic blend of antioxidant-rich Northern Birch Water that speeds up dermal cell regeneration and Bidens Pilosa extract that helps to activate retinoid receptors in the skin. Microalgae and multi-molecular Hyaluronic Acid support collagen and elastin while skin-identical physio-moisturisers help to attract and retain moisture for a plump-looking and deeply hydrated complexion. Dermatologically proven effectiveness.