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TAHE Urban Blumin Collagen & Vitamin C shampoo thoroughly cleanses damaged and weakened hair, strengthens the hair fiber, and improves elasticity, leaving hair soft, voluminous, and naturally shiny. The hydrolyzed collagen in the formula fills damaged and sensitized areas, reinforces the structure, and makes hair fuller and softer. A vitamin C derivative protects the hair from environmental stress and enhances its natural radiance. Wheat, corn, and rice proteins restore the hair’s vitality, elasticity, and healthy shine.