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IDHAIR Elements shampoo for colored hair cleanses gently and helps preserve the intensity of hair color and a beautiful shine. Color-protecting quinoa protein helps strengthen the hair fiber and keep colored hair radiant, while sunflower extract helps protect the hair from UV radiation, which can cause color fading. The marine bioferment in the formula supports the scalp’s moisture balance and helps maintain its well-being. A natural rice-derived ingredient helps reduce the buildup of minerals from water on the hair and prevent unwanted tone changes caused by this. The gently foaming formula leaves the hair clean, soft, and easy to manage.