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IDHAIR Elements shampoo for blonde, bleached, and grey hair gently cleanses the hair and helps neutralize unwanted yellow and warm undertones. Violet pigments help maintain a cool, clean, and radiant blonde tone, while plant proteins support the strength and resilience of the hair fiber. Plant lipids and moisturizing ceramides help improve the hair’s elasticity, softness, and shine, while marine bioferment supports the scalp’s moisture balance. The light creamy formula lathers gently without drying out the hair, leaving it soft, shiny, and easy to manage. The shampoo is sulfate-free and has a vegan formula.